NSF I-Corps Website Redesign

National Science Foundation

Role: User Experience Designer

I took the lead in the challenging project of redesigning the National Science Foundation's Innovation Corps (I-Corps) website.

This project presented a valuable opportunity to enhance an important program recruitment website's user experience and required a strong focus on information architecture.


Challenge

The Challenge: The I-Corps website needed a comprehensive redesign to improve its user experience and content which caused applicants confusion.

Key Objectives: The primary goal was to improve the content design and information architecture, while also creating a user-friendly interface.

Old NSF I-Corps Content Page
Old NSF I-Corps FAQs Page

Process

During the UX discovery phase, I conducted essential tasks such as content audits, stakeholder interviews, and findings presentations. My participation in these activities allowed me to put together an initial plan of action to improve the site’s information architecture, which was critical to the project's success.

Iterative Approach: I created an affinity map based on user research, an iterative site map, and visual aids to help untangle confusing process flows.

Affinity Diagram

NSF I-Corps Application Process (Visual Aid)

NSF I-Corps Site Map


Wireframes

I produced higher-fidelity wireframes using the client's style guide, which proved immensely beneficial during the migration process. My fast work output allowed our team to have multiple rounds of revisions and meaningful discussions with the clients without feeling rushed.

Homepage Wireframe
National Teams Applicants Wireframe

Results

The final product delivered on the initial goals of improving the clarity of instructional content and the overall information architecture, while also delivering a user-friendly interface. Effective collaboration and a well-structured design process allowed for meaningful stakeholder engagement and input.

This project demonstrates my ability to improve the information architecture and user experience of a website after conducting user research activities.

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